About Living Rational

Living Rational initially started in 2013 as a small online retail company offering Survival Kits. Our founders had previously lived in California, and understood the importance of being prepared for earthquakes. While looking for earthquake preparedness supplies, we saw a large need for an online company that offered supplies for everything from natural disasters to emergencies and gear for camping & hiking. We then set out on a mission to build a company that offered a diverse selection of survival kits and preparedness supplies online through a user-friendly & informative website.

We chose Living Rational as our name in an effort to show that being prepared for emergencies isn't a radical idea, but rather a rational way of living. By being prepared for natural disasters & similar emergencies with a survival kit along with taking certain precautionary measures, you will be better equipped to tackle tough, potentially life-threatening situations.

Our Product Offering

Since 2013 Living Rational has expanded its product offering far beyond earthquake kits and we now offer a wide variety of preparedness supplies. Today our product catalog includes everything from survival equipment & emergency food to outdoor gear & hiking supplies. Whether you are preparing for an earthquake or acquiring survival gear for your next outdoor adventure, we have everything you need. Additionally, we are always looking to expand our product offering so if you are searching for something that's not listed on our website, feel free to let us know.

Being Prepared

Though being prepared goes far beyond acquiring emergency supplies and survival kits, we hope to help our customers become better equipped to handle whatever emergency scenario they might experience. Whether you live on the west coast and are preparing for an earthquake, or you live on the eastern seaboard and are preparing for a hurricane, we look forward to helping you and your family with all of your preparedness needs.

Our Company Today

Today, Living Rational is a top retailer of quality survival kits, emergency food, and preparedness supplies. We are located in the United States and pride ourselves on top level customer service. If you ever have questions about our products or which type of survival kit is right for you, don't hesitate to contact our staff. We look forward to providing you with all of your preparedness needs!