Gun Buying—Infomercial Style

GunTV, a California-based television channel has just hit the airwaves and is set to make a difference in the world of guns. Whether that difference is a good or a bad one, however, remains to be seen.

GunTV will run regularly scheduled programming from 1AM-7AM for the foreseeable future, but has plans to expand to a 24 hour channel with its own programs. In all reality, GunTV is nothing more than QVC for guns, because it allows users to purchases firearms, ammunition, and any other gun-related supplies just by calling a 1-800 number. At this point in time it is unclear what TV providers are going to carry the station full-time, but the intention is to have this channel on every TV, every day, and at all hours.

Founded by Doug Bronstein and Valerie Castle, GunTV has its roots in the home shopping industry seeing as both founders have backgrounds working with shows that push products over the airwaves. In a released statement, Castle said, “We are very excited to bring our new concept of shopping for firearms and accessories to live television. Our unique platform allows industry manufacturers to showcase products through our talented and experienced on-air hosts. Viewers will receive in-depth, entertaining product demonstrations, and see the products in action, an important component of the purchasing decision.”

While this will be a great way for the gun industry to introduce new products to the public, others feel as though it is just one more route, an easier route, by which guns will fall into the hands of people who will inevitably do harm to innocents. After all, with no face-to-face transaction taking place, what is stopping someone who is not legally allowed to purchase a firearm from utilizing the credit card and personal information of someone who can? It will be truly interesting to see if GunTV catches on, or if it will be off the air in a matter of weeks.

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