Your One-Stop Preparedness Shop

Our inventory of survival gear, emergency food and preparedness supplies covers many different categories, and we work hard to guarantee that we offer only the highest quality products at the most competitive prices online.

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The New Normal

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Emergency Food

  • 90 Servings Organic Entree Food Storage Kit
    Organic Food Bucket
    Vendor
    ReadyWise
    Regular price
    $239.99 USD
    Sale price
    $239.99 USD
    Regular price
    $259.99 USD
    Unit price
    per 
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  • 120 Serving ReadyWise Entree Only Grab and Go Food Kit
    120 Entrees
    Vendor
    ReadyWise
    Regular price
    $299.99 USD
    Sale price
    $299.99 USD
    Regular price
    $319.99 USD
    Unit price
    per 
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  • Chocolate Milk Bucket - 60 Servings
    Chocolate Milk Bucket
    Vendor
    ReadyWise
    Regular price
    $79.99 USD
    Sale price
    $79.99 USD
    Regular price
    $89.99 USD
    Unit price
    per 
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  • 144 Serving Wise Powdered Eggs Pack
    Powdered Eggs
    Vendor
    ReadyWise
    Regular price
    $289.99 USD
    Sale price
    $289.99 USD
    Regular price
    $299.99 USD
    Unit price
    per 
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Earthquake

Earthquakes pose an everyday threat not only to the western seaboard but also to more than 40 other states in America. What can you do today to prepare?

Find Out More

Hurricane

In recent years, hurricanes seem to have been increasing in severity, causing high winds, flooding and a large amount of damage. Get prepared today while the sun shines.

Helpful Tips

Tornado

Tornados are arguably the most threatening type of natural disaster to many parts of the United States. Are you prepared when one comes your way?

Read Our Guide

Survival Kits

  • 1 Person Necessity Survival Kit
    backpack
    Vendor
    Guardian
    Regular price
    from $69.99 USD
    Sale price
    from $69.99 USD
    Regular price
    $80.99 USD
    Unit price
    per 
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  • 1 Person Essential Survival Kit
    Vendor
    Guardian
    Regular price
    from $89.99 USD
    Sale price
    from $89.99 USD
    Regular price
    $103.99 USD
    Unit price
    per 
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  • 1 Person Comfort Survival Kit
    Vendor
    Guardian
    Regular price
    from $115.99 USD
    Sale price
    from $115.99 USD
    Regular price
    $134.99 USD
    Unit price
    per 
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  • 2 Person Necessity Survival Kit
    Vendor
    Guardian
    Regular price
    from $92.99 USD
    Sale price
    from $92.99 USD
    Regular price
    $107.99 USD
    Unit price
    per 
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About Living Rational

Headquartered just outside of Salt Lake City, Utah,
we seek to provide the best pricing and service for your preparedness needs.

About Us